Your growth comes from customers referring friends, not affiliate publishers.
Comparison brief
Compare referral softwareFirstPromoter alternative
FirstPromoter is positioned as a saas affiliate and referral tracking. AdvocatePilot is the alternative when you want flat pricing, fraud checks you can read, and a reward queue your bookkeeper can work from.
What FirstPromoter is built to do
What it's known for.
Affiliate and referral tracking
Influencer programs
Commission models
Coupon tracking
Payouts
Partner portal
Reporting
Fraud protection
Billing integrations
When teams switch
Built around third-party affiliates; customer-to-customer referrals are a secondary use case.
Advocates shouldn't need an affiliate-style account to share a link.
You want reward review before money is promised, not automatic commissions.
AdvocatePilot difference
Where AdvocatePilot is different
AdvocatePilot is strongest once the program is live and real money is involved: which referrals are genuine, which rewards to approve or hold, and what finance needs exported at the end of the month.
Built for customer referrals first: portal links, no advocate accounts.
Rewards go through an approval queue before anything is owed.
Flat pricing that isn't tied to affiliate revenue limits.
Migration plan
Keep affiliate logic where it works and run your customer referral program here, starting with a CSV of your customers.
Export
Pull your advocate list out of the current tool as a CSV.
Rebuild
Recreate the campaign and reward terms your customers already know.
Invite
Send every advocate their new personal portal link.
Run
Work referrals through the pipeline and approve rewards from the queue.